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IBM's cloud pitch aims for the gut

Patrick Thibodeau | Feb. 25, 2015
Users have other cloud options, but only IBM has Watson.

The second message is that Watson is unique.

"No other vendor has developed, let alone delivered, a solution comparable to IBM's," said King, of Watson. "Making Watson-based cloud services available is something that literally no one besides IBM can do."

The third message is about IBM's spending on its cloud services. Although the company has faced some financial challenges, it is pursuing "a more sensible and financially sustainable path in building out cloud data centers" than some of its competitors, said King.

"What IBM wants people to come away with here is a certainty that whatever may happen in the future, IBM will still be reliably supporting and delivering cloud-based solutions that its customers need to do business," said King.

 

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