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IBM Malaysia's Cloud service has helped a Malaysia-based 4G 'mobile back-end as a service' provider reach out to telcos and small and medium enterprises (SMEs) across 20 countries in the Asia Pacific region.
Mohd Zamri, chief executive officer of VW Telecom, said its voice over wireless fidelity (VoWiFi) infrastructure will allow SMEs and telcos to offer "competitively priced IP voice calls and messaging services."
"4G back-end capex is expensive and we saw this as an underserved market where we could offer our services" he said, adding that the market potential for VoWiFi services is US$3 billion," he said, adding that the 4G mobile infrastructure was mature and the proliferation of Wi-Fi hotspots across the Asia Pacific region along with improved network speeds has enabled the emergence of VoWiFi.
By leasing the back-end services from VW Telecom, the SMEs and telcos can have their own private IP telecom network catering to a start of 100,000 users per region at an affordable rate, Mohd Zamri said.
"A reliable, scalable and secure infrastructure is vital for the service to work seamlessly. We opted for IBM Cloud because it is agile and integrated and it only takes the technical team 30 days versus the usual 120 days to set up a service for a customer," he said, adding that the company also evaluated two other competing cloud platforms before choosing IBM Cloud.
He added that IBM Cloud has helped VW telecom optimize system performance, proactively detect threats and bring down operational costs.
"This is a green field and we are pioneering this service. Research has shown that the future is about voice and video communication," Mohd Zamri said. "There is nothing more compelling that a phone conversation and we expect to deliver a stable experience for business customers through our service."
Arshad Munir Sharif, country Cloud Leader, IBM Malaysia, said the Connected Consumer Survey 2015 by Analysys Mason found that 90 percent of mobile users in Asia Pacific use Wi-Fi with roughly 20 percent of that preferring Wi-Fi to mobile data services.
"IBM has invested billions of dollars to grow its cloud platform and deliver higher value capabilities to our clients around the globe," he added. "IBM Cloud's partnership with VW telecom has been fruitful because of such investments. IBM Cloud will provide VW telecom greater flexibility and control of their data as they design and adopt cloud strategies and help them reach their customers faster."
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