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IBM exploits $2 billion Softlayer acquisition

Brian Karlovsky | Oct. 10, 2013
IBM integrates Softlayer with SmartCloud to provide global platform

IBM have moved to capitalise on the $2 billion acquisition of Softlayer Technologies with the launch of a raft of new Cloud and analytics offerings.

As part of the integration to combine Softlayer with SmartCloud to provide a global platform, IBM have announced several new social business and mobile offerings for its 100+ software-as-a-service (SaaS) solution portfolio. These will integrate Cloud capabilities with SoftLayer assets and new integrated systems for hybrid cloud computing environments.

Since its acquisition in July, SoftLayer has already added 1,600 new clients to its existing 21,000 clients in 140 countries.

SoftLayer infrastructure will be the foundation of IBM's cloud portfolio, IBM said in a statement.

New clients include Surfline Communications, a telecommunications provider in Ghana, and TienPhong Commercial Joint Stock Bank, one of the leading financial institutions in Vietnam. Gartner predicts 60 per cent of all enterprises will adopt some form of cloud computing this year. First among many of these shifts includes the IBM Social Learning platform.

It is a social enablement platform that is part of its Smarter Workforce portfolio and is already in use under the name OpenPediatrics at Boston Children's Hospital. It is in already in 420 hospitals in 78 countries on six continents. IBM said in a statement it will commercialise the IBM Social Learning platform on SoftLayer technology from December 2013 to apply it across a variety of industries, such as retail, energy and utilities, government, healthcare and automotive.

It will offer organizations the ability to share knowledge and expertise through real-time videos via a hybrid cloud computing environment.

For example, doctors at Boston Children's Hospital can share training videos with clinicians halfway across the globe to demonstrate the latest life-saving techniques in child care.

Additionally, IBM's recent acquisition of Xtify, a leading provider of cloud-based mobile messaging tools that help organizations improve mobile sales, drive in-store traffic and engage customers with personalized offers, will also run on SoftLayer technology in the future. IBM software vice president Bete Demeke said Cloud was the transformational engine driving growth for customers. "With today's latest offerings, IBM is continuing to move its cloud strategy forward by helping put the tools for business innovation directly in the hands of leaders tasked with reshaping their organization's vision." It has also launched a new IBM Mobile Feedback App, a cloud-based mobile application that allows human resources, sales, marketing or research departments to quickly plug into the opinions and ideas of employees. New additions to IBM's retail merchandising cloud include a new capability to help multi-channel and pure play retailers increase sales and profitability, at what IBM claims is a competitive price position.

Merchandisers using IBM's DemandTec solutions get automated updates to pricing delivered online or in-store.


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