That same bank saw 78 times the return on its Medianet investment over three years due to customer retention and other benefits, she said.
"This is a huge business advantage," Jacoby said.
Sandwiched between Jacoby and Donatelli was a chat between Vint Cerf, one of the founders of the Internet, and Dan Lynch, founder of Interop, to commemorate the conference's 25th anniversary. Lynch and Cerf waxed nostalgic on the early years of development and deployment of the Internet and the TCP/IP protocol with plenty of inside joking and jostling.
Lynch recalled pushing the boundaries of his organization's computer usage guidelines while testing protocols later used on the Internet.
"Thank God for breaking the rules," he quipped.
Also sharing the stage during the Interop keynote was Mark Templeton, CEO of Citrix, who gave an overview of the company's NetScaler SDX product and the AppFlow application service delivery technique for the cloud.
Templeton said the industry, with momentum from tech-savvy consumers, is moving from the rigid PC Era into the more flexible Cloud Era.
"The consumerization of IT will force more change over the next 10 years than any other trend we're seeing," Templeton said.
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