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HDS shows off Big Data cloud strategy

Jack Loo | April 9, 2012
The storage expert touts three-tier cloud plan.

Big Data presents huge opportunities for companies to transform their data centres into information centres, according to Ravi Rajendran, VP & GM ASEAN, Hitachi Data Systems.

ravi rajendran HDS

"There will be greater adoption of content platforms in preparation for Big Data analytics," said Rajendran. And in response, his organisation has shaped a three-tier cloud strategy as well as entered into product partnerships with SAP and Microsoft. He shared with Computerworld Singapore what to expect from Hitachi Data Systems now and in the coming months.

How do you see customer demand and vendor offerings in cloud shaping up in 2012?

2012 will see a shift in the business model for cloud acquisition. As convergence begins to create blended pools of resources, cloud acquisition will be based on self-service, pay-per-use and on-demand model, replacing the current three-to-five year acquisition of cycle of products.

HDS plans to position itself in this new cloud business model by offering solution packages that allow for a greater degree of flexibility than most other existing models. A cloud management portal will also be included with these new services and solution packages, which will provide customers with a self-service interface to access bill, payment and chargeback information.

What about Big Data?

HDS' three-tier cloud strategy will shape our response to this new concept of Big Data. Firstly, the Infrastructure Cloud leverages on virtualised and converged recourses to unify server, storage and networking silos. This provides a scalable and more dynamic platform that can also serve as the foundation for diverse cloud services such as storage, infrastructure, platform and even software-as-a-service.

Secondly the Content Cloud provides intelligent tools for data indexing, search and discovery across all data types on a single platform. Application independence and lifecycle management can also be applied to provide services, such as archiving and content-as-a-service, making the data easier to find, share and repurpose, and consequently more valuable.

Finally with the Information Cloud, companies can create a framework for both structured and unstructured data that will empower the transition of data centres to information centres. By using various functions such as extremely fast data ingestion, integrated data movement, search functionality, dynamic infrastructure and information analytics, the Information Cloud can deal with Big Data and draw greater value from the growing amount of data.

What is going to be on top of your customers' agendas in 2012?

One of the key concerns for IT leaders, given the unpredictability of 2012, will definitely be about looking into ways to achieve better returns from their existing assets rather than buying new ones. It will be about running their data centres more efficiently - both in the aspects of storage efficiency, as well as energy efficiency (i.e. power, cooling and carbon footprint). This will result in IT leaders placing greater focus and interest in storage efficiency technologies such as storage virtualisation, dynamic or thin provisioning, dynamic tiering, and archiving.


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