"We can offer our agencies the ability to ramp up and ramp down whenever they want to," says Ward.
"Scalability has been the biggest bonus that we've seen. Effectively what we've got at the moment is not dissimilar to what we had before, because all we've done is integrated all of the agencies into our infrastructure. The key thing for us has been around scaling and the ability for us to provide long-term archive storage, instantly available."
The next stage for Ward and his team is to migrate away from excessive or ambiguous expenditure on shadow IT but still give developers options suitable for their individual environment.
He also plans to integrate into the Havas finance system so that not only is the company empowering its users' ability to purchase, but also showing them how much it's costing in comparison to other vendors.
"We've got 19 companies in one building now and I've got a lot of developers who have a credit card who will go out to Rackspace, AWS, Azure, they'll go out and buy it and we end up paying for it," he says.
"One of my justifications for this whole project was based around what are my shadow IT costs and what am I spending, and I had a huge investment in Rackspace. Now I've got the links into Azure and I can give my devs actually a choice, I can say to them it's going to cost you this amount to do it this way.
"The key thing is that I can give my users a choice."
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