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Google turns to the channel as cloud expansion plans increase

James Henderson | March 9, 2017
Partners will now be able to purchase Norton cyber security solutions through the Ingram Micro cloud marketplace, following a new deal signed by the two companies.

When sitting down with ARN at the turn of the year, Google Cloud Country Manager of Australia and New Zealand (A/NZ), Renee Gamble, insisted market potential remains strong for partners moving towards GCP and the cloud.

“We think there’s plenty of headroom left in the market,” Gamble told ARN.

“We’ve invested early in Australia in terms of our Google Cloud business and as a country we’ve been part of the first wave of adoption in terms of the overall cloud offerings.”

Globally speaking, Google - alongside Microsoft and IBM - continues to gain ground in the public cloud services market, at the expense of smaller players across the industry.

Despite the overwhelming dominance of AWS - in holding a majority of over 40 per cent - the three main chasing cloud providers are surging ahead also.

New data from Synergy Research Group suggests that in aggregate, the three have increased worldwide market share by almost five percentage points over the last year and together now account for 23 per cent of the total public Infrastructure-as-a-Service (IaaS) and Platform-as-a-Service (PaaS) market, helped by particularly strong growth at Microsoft and Google.

In looking ahead to 2017, Google will hope to make further gains in the cloud through its channel, leveraging a partner base that continues to expand both locally and globally.

James Henderson is attending Google Cloud Next ’17 conference in San Francisco as a guest of Google.

 

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