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Google turns to the channel as cloud expansion plans increase

James Henderson | March 9, 2017
Partners will now be able to purchase Norton cyber security solutions through the Ingram Micro cloud marketplace, following a new deal signed by the two companies.

In a bid to aid business growth, the company is making capital investment available to qualified partners in the form of low interest loans.

“We're expanding how co-funding can be used to accelerate a deal, enabling partners to use funds for early-stage strategy workshops, in addition to building a proof of concept or supporting customer deployments,” Yansouni added.

“In addition to the discounts GCP and G Suite resellers enjoy, we're expanding our rebates program to include all Premier G Suite and Premier GCP Reselling Partners.

“Cash rebates reward growth so partners can increase profitability and reinvest in their business.”

Alliances

Alongside new channel incentives and offerings, Google has struck deals with a score of new alliance partners, as it attempts to increase the “surface area” of its reach to customers across the world.

Specifically, the vendor has partnered with Intel, Veritas, Check Point and Egnyte.

In joining forces with Intel, Google will launch several technology initiatives and market education efforts covering the Internet of Things, Kubernetes and TensorFlow, including optimisations, a developer program and tool kits.

Meanwhile, Veritas is bringing its enterprise-ready data management solutions to Google Cloud, with the extended partnership covering GCP and G Suite.

As a result, the combined offering aims to provide customer opportunities to reduce storage costs, and leverage data management and information governance capabilities, through integrations with NetBackup, Backup Exec, Enterprise Vault, Enterprise Vault.cloud and the Veritas e-Discovery Platform.

From a security standpoint, Check Point has launched its cloud security solution, vSEC, on GCP to deliver extended cloud security across public, private and hybrid clouds, extending to the cloud the same multi-layered security that customers are running in their own data centres.

In addition, Egnyte has announced plans to integrate with Google Docs to enable its content collaboration solution, Egnyte Connect, to provide users the ability to collaboratively edit with Google Docs, Sheets and Slides directly from within the Egnyte Connect environment.

“Our partnering philosophy is driven by a set of principles that emphasise openness, innovation, fairness, transparency and shared success in the cloud market,” Yansouni said.

“Google’s commitment to this proposition has never been stronger.”

Local impact

Google’s increased channel focus comes ahead of plans to launch its GCP in Australia later this year.

As reported by ARN in September 2016, eight new Google Cloud Regions will include Sydney, Mumbai, Singapore, Northern Virginia, São Paulo, London, Finland and Frankfurt - and will be publicly available throughout 2017.

As a result, Google will launch three availability zones in Sydney, hoping to add to the vendor’s global market of over one billion end-users.

The launch aligns with increased investment from CIOs across Australia, with public cloud spending surpassing $5 billion at a local level.

 

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