Subscribe / Unsubscribe Enewsletters | Login | Register

Pencil Banner

Google revamps enterprise cloud services with price cuts, more features

Joab Jackson | March 26, 2014
Google has revamped its portfolio of enterprise cloud services, by cutting prices, adding new features, and touting a refreshed enthusiasm for the cloud market.

Google has revamped its portfolio of enterprise cloud services, by cutting prices, adding new features, and touting a refreshed enthusiasm for the cloud market.

"We have been very seriously committed to the cloud as a business and product family," said Greg DeMichillie, Google director of product management. "If you look at what we're doing, you can see how committed we are to this space."

Google now runs over 4.75 million active applications on its services. Google App Engine fields 28 billion requests a day. And Google cloud storage services execute 6.3 trillion operations per month, according to the company.

The company has made sizeable price cuts across its storage, compute and BigQuery analysis services. It has also introduced a number of new services, including managed virtual machines, an extension of BigQuery for live data and the ability to run copies of the enterprise-ready Red Hat Enterprise Linux, Suse Linux and Windows Server 2008 R2.

Collectively, these announcements show that Google may be coming to understand that "they really need to step it up," in the market for cloud computing services, said John Rymer, Forrester Research's principal analyst covering application development and delivery.

In a recent Forrester survey of developers, Google trailed Amazon Web Services (AWS) and Microsoft Windows Azure, in terms of preference for future development. About 42 percent of the developers picked AWS, and 33 percent chose Azure, while only 28 percent chose Google.

Until now, AWS and Microsoft have both been ahead of Google in terms of courting developers, Rymer pointed out. Google's collection of enterprise cloud services has not been as broad nor has had the same breadth of features as AWS's or Azure's, Rymer said.

"Google's focus on developers hasn't been as maniacal," Rymer said. He expected that the new price cuts and additional services will be the first in a number of moves the company will make this year to gain a better foothold in the market.

For its storage services, Google has cut prices as well as simplified the pricing.

Cloud Storage is now priced at US$0.026 cents per GB per month, and $0.020 cents per GB per month for an option with reduced availability, regardless of the amount of data stored. Formerly, the company had a number of pricing tiers for storage, based on the amount of data being stored. Prices previously ranged from $0.085 per GB per month to $0.054 per GB per month.

Using Google Compute Engine (GCE) will now cost, on average, 32 percent less than it did before. A standard GCE instance cost $0.070 per hour, a reduction from the former rate of $0.104.

Google BigQuery on-demand had prices reduced by up to 85 percent. Interactive queries now cost $5 per terabyte to process, a reduction from $35 per terabyte. Batch queries now cost $5 per terabyte to process, down from $20 per terabyte.

 

1  2  Next Page 

Sign up for CIO Asia eNewsletters.