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Google fights back cloud rivals with price cuts, advances

Sharon Gaudin | Nov. 5, 2014
Company announces container-based platform, pricing and networking at Cloud Platform Live summit.

One of Google's first announcements was another cut in its cloud prices.

Jörg Heilig, vice president of engineering for Google's Cloud Developer Experience, said the company was the first to lower its prices, forcing competitors to follow suit. Google plans to continue cutting prices.

For today, the company announced a 47% price reduction for network egress; a 23% cut for BigQuery storage; a 79% reduction for persistent disk snapshots and a 48% cut for persistent disk SSD.

Company executives rattled off a list of new features and advances that included building out a container-based platform, announcement of Google Cloud Interconnect for high-performance network connectivity and using Firebase to build mobile and real-time web apps.

While Google Cloud Interconnect could turbo charge app performance, the company's container news the launch of Google's Container Engine could be helpful for the enterprise.

"With the addition of Container Engine, Google is giving their cloud users the ability to easily move applications around in the cloud, or from the cloud to their private data center, and back again," Olds added.

Container Engine, based on the open source Kubernetes project for building distributed apps, is a system for running and linking application components on individual virtual machines.

"The clusters enable customers to move to almost a plug-and-play cloud environment," said Zeus Kerravala, an analyst with ZK Research. "Now customers can focus on managing apps, instead of individual workloads."

Google also announced four new enterprise customers: OfficeDepot, online retailer Zulily, website creator WiX and Atomic Fiction, a movie special effects company.

Kevin Baillie, co-founder of Emeryville, Calif.-based Atomic Fiction, said the company needed the cloud infrastructure to give its artists the speed and compute power they required to create special effects efficiently and quickly.

"We love movies, not data centers," Baillie said on stage at the summit. "That's now why we got into this. No offense. We're just not data center geeks... [With the cloud], artists get their work back quicker and rendered in front of them. They can make changes and be creative and be more free flowing."


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