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Google claws back ground on AWS and Microsoft with Australian cloud launch

By James Henderson | Oct. 5, 2016
Tech giant finally launches public cloud platform on Australian shores.

Google has unveiled plans to claw back ground in the public cloud market, with the tech giant set to launch its Google Cloud Platform in Australia next year.

Revealed over night, the company said eight new Google Cloud Regions will include Sydney, Mumbai, Singapore, Northern Virginia, São Paulo, London, Finland and Frankfurt - and will be publicly available throughout 2017.

As a result, Google will launch three availability zones in Sydney, taking the cloud fight to long-time rivals Amazon Web Services (AWS) and Microsoft in the process.

“As we officially move into the Google Cloud era, Google Cloud Platform (GCP) continues to bring new capabilities to more regions, environments, applications and users than ever before,” Google vice president of Google Cloud, Brian Stevens, said.

“Our goal remains the same: we want to build the most open cloud for all businesses and make it easy for them to build and run great software.”

Stevens said the move is designed to deliver “significant value to customers” around products and services, with the Google Cloud Platform now serving over one billion end-users across the world.

“By expanding to new regions, we deliver higher performance to customers,” Stevens added.

Despite plans to enter the Australian market, Google still lags industry leaders, with AWS going live in November 2012, and Microsoft catching up in October 2014.

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