A company like IBM has somewhat of an opposite problem from Google, Gartner says. It has a broad set of initiatives in the cloud (through SoftLayer), including managed hosting, application development (through BlueMix), SaaS and bare-metal provisioning. But Gartner says they are not bundled well.
Rackspace is another company that has a strong set of offerings from public IaaS cloud, to managed cloud, hosted private cloud and even bare-metal services as well.
But the company no longer specializes in self-service public cloud and instead is targeting customers who are looking to take advantage of its support expertise in deploying applications, limiting the company's reach.
VMware is having trouble with adoption as well, Gartner says. VCloud Air is its public IaaS cloud, but Gartner says the most likely advocates of that platform are VMware administrators, not business managers and development leaders who may be in better positions to drive cloud strategies. Those VMware administrators may be more comfortable building out a private-cloud than using VMware's public cloud.
CSC offers its own public cloud offering but it also provides consulting to help customers choose the best IaaS platform. A lack of investments in value-add services have led CSC advisers to recommend competitors clouds more than its own, Gartner says.
HP was dropped from the Gartner report this year because it's focusing on a hybrid cloud strategy and its public Helion cloud division doesn't have enough market share to qualify.
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