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Gartner predicts the beginning of a new era: The digital industrial economy

Brian Karlovsky | Oct. 31, 2013
IT spending in Australia and the Asia-Pacific region is set to hit $767 billion next year, ushering the era the 'digital industrial economy', according to Gartner.

Sondergaard said computing power would be cheap and covert in the new economy.

"We won't know it is there; it will be in our jewelry and in our clothing," he said

"We will throw more computers into our laundry in a week than we've used in our lifetimes so far." By 2017, new device categories: mobile phones, tablets, and ultra-mobile PCs will represent more than 80 per cent of device spending.

Gartner also forecasts that by 2017, nearly half of first-time computer purchases will be a tablet. Therefore, Sondergaard said mobile is the destination platform for all applications. The new economy could also challenge traditional channel strategies.

Sondergaard said that what many traditional IT vendors sold a client in the past was often not what they needed for the digital future.

"Their channel strategy, sales force, partner ecosystem is challenged by different competitors, new buying centers, and changed customer business model," he said. said.

"Digitalisation creates an accelerated technology-driven start up environment across the globe.

"Many of the vendors who are on top today, such as Cisco, Oracle, and Microsoft, may not be leaders in the Digital Industrial Economy."


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