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Forecast 2013: Trends and Industry Predictions

Phoebe Magdirila | Jan. 25, 2013
In the technology arena, constant change is always the name of the game. Businesses welcome innovations and willfully shift their ways of working and lifestyle in exchange of efficiency and productivity. They, too, are geared with a purchasing power and perpetual eagerness to acquire new devices and utilize better software solutions. These prove, without a doubt, that we are in a digital age, and IT forms a crucial part of any individual's way of living or a business' operations.

The convertible designs are "an innovative form factor that brings many of the best attributes of the PC and tablet together," says, Intel Country Manager, Ricky Banaag.

A recent study conducted by Intel shows that 44% of respondents opted for convertible devices, while 33% chose utrabook with touch. "Touch will be even more popular than it is today," says Banaag.

"We see this form factor evolution continuing as the lines increasingly blur between notebooks, tablets and convertible," he adds.


There are various aspects as to why enterprises are expected to change the way they are doing business, but all of these will boil down to one thing -- cost. What the enterprises' IT teams and decision makers are slowly seeing is, there are now possible ways as to how they can reduce their operational cost and still promote efficiency in their operations.

In a report by global analyst firm Ovum, it shows that in 2013, organizations will be more driven by the desire to reduce costs and improve sustainability, and looking at getting the best value from their investments.

"Energy represents a huge percentage of the cost base," says Ovum Principal Analyst, Roy Illsley. "The role of chief sustainability office (CSO) will become more commonplace in organizations."

For Schneider Electric Philippines President, Philippe Reveilhac, even mobility devices and other emerging solutions allow these conservation of energy to take place within enterprises. "Before, we have a desktop that is directly connected to the network, now you have a tablet with very long battery life," he notes. "The behavior of the electric consumption has been changing completely because of technology, and it has an impact on the IT business."

While this is the case, "industry stakeholders are [still] driven to innovate to maintain their competitive edge," affirms HP Philippines Enterprise Group Managing Director and General Manager, Ryan Guadalquiver. Enterprises ensure that their investment will bring them to sustainability. "Most of the big conglomerates are starting to consolidate some of their IT applications and infrastructure," he adds.


Cloud has been very much present in the IT arena for a long time now, and which have been heightened in the recent years. Despite the still low adoption of Philippine enterprises as compared to other emerging countries, it is expected to gain traction in 2013.

"Virtualization and cloud-based services form a large part of this transformational journey," says EMC Country Manager, Ronnie Latinazo.

As these emerging technology trends are very much interconnected, the expected heightened adoption of cloud services are seen to be brought about by mobility and the need to be productive and cost-efficient. Moreover, this is also brought by the pressure on IT teams to deliver new technologies in only 4 to 6 weeks," says Arora."IT no longer has the luxury of running new projects over 6 to 9 months."


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