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Forecast 2013: Trends and Industry Predictions

Phoebe Magdirila | Jan. 25, 2013
In the technology arena, constant change is always the name of the game. Businesses welcome innovations and willfully shift their ways of working and lifestyle in exchange of efficiency and productivity. They, too, are geared with a purchasing power and perpetual eagerness to acquire new devices and utilize better software solutions. These prove, without a doubt, that we are in a digital age, and IT forms a crucial part of any individual's way of living or a business' operations.

In the technology arena, constant change is always the name of the game. Businesses welcome innovations and willfully shift their ways of working and lifestyle in exchange of efficiency and productivity. They, too, are geared with a purchasing power and perpetual eagerness to acquire new devices and utilize better software solutions. These prove, without a doubt, that we are in a digital age, and IT forms a crucial part of any individual's way of living or a business' operations.

As we have witnessed in the past year, the dividing line of work and personal consumption have blurred as employees have become device and location agnostic -- they now have the capability of bringing their own device in the workplace or in the field and access information and do tasks. This too, was intensified by social media consumption not only for personal use but also for enterprises who found a new way to reach out to customers. These are just some of the trends that we have plunged into in this year; and behind all these innovations are the technology leaders who continuously provide cutting-edge solutions to the market.

This is the IT industry's ecosystem: vendors provide and businesses consume. While these technologies may be embraced a bit longer, it is also expected that after a time, it will be drowned by newer and better technologies. And as a new year ushers in, Computerworld Philippines looks at what the tech industry players think will make a big impact in 2013.

REDEFINED MOBILITY

While mobility continues to be one of the top technologies expected to be utilized next year -- which was similar last year -- there are aspects expected to change the IT panorama. Mobile consumption is seen to increase due to various applications available, and the way mobile devices are designed will continue to change.

"We're seeing millions of apps that needs to be supported," says IDC Enterprise Computing Domain Research Associate Vice President, Rajnish Arora.

Symantec Philippines Senior Country Manager, Luichi Robles also sees this heightened use of mobile devices as more capabilities are being integrated to it. "Mobile devices will become more valuable as mobile carriers and retail stores transition to mobile payments and continue defining new product frontiers," he says.

On the hardware point of view, from the emergence of tablets, which started a few years ago, vendors have realize how tablets can be fitting for the mobilized workforce, yet lacking the full capabilities of a laptop. Thus, new devices dubbed as convertibles, which are mostly touch-enabled devices that can be used as a tablet and a laptop, are the new computing devices expected to transform consumers' work and personal lifestyle.

 

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