Fluke Networks has unveiled a comprehensive strategy to align its product portfolio around the needs of the "borderless enterprise".
This is defined as any organisation whose end users rely on the unencumbered flow of digital information to conduct business.
Fluke Networks' product strategy focuses on putting organisations back in control of the performance of their entire IT landscape, regardless of whether services are running on premise or in the Cloud, with a portfolio of powerful, easy-to-use tools.
With the recent launch of TruView Live, a new Software-as-a-Service (SaaS) offering, Fluke Networks is also extending enterprise-grade, real-time network activity and performance monitoring to cover Cloud applications.
Fluke Networks president, Arif Kareem, said IT departments had traditionally focused on technology, service delivery and stability, while line-of-business leaders were eager to adopt solutions that enabled rapid competitive advantage and winning more customers.
"These different perspectives can sometimes create tension between IT and business leaders, but they can all agree poor user experience has a cost, whether it's lost customer relationships, decreased revenues or reduced employee productivity," he said.
"Traditional IT has reached an inflection point where balancing technology and business outcomes is critical."
He said the growing influence of business units in selecting and bringing Cloud-based services into the enterprise meant IT leaders had to not only act as business partners, but also to ensure quality of service for all applications.
"By taking accountability for improving user experience, IT can demonstrate a critical business benefit," he said.
Degraded network performance results in significant risk, according to a research recently conducted by Enterprise Management Associates.
The survey results indicate a majority of enterprises have experienced poor application performance on at least an occasional basis.
The consequences of poor application performance cited by survey respondents included revenue impact (67 per cent), reduced user productivity (77 per cent), and negative customer experience (79 per cent).
The report also highlights how IT struggles to address cloud application performance issues.
It found 29 per cent of respondents had poor visibility into network performance. Twenty-one per cent of respondents said they had poor visibility into application performance, while 41 per cent reported difficulty troubleshooting performance issues once they were aware of problems.
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