The companies have had a complementary sales relationship though, says Stuart Miniman, a cloud industry watcher and analyst at Wikibon. Customers buy infrastructure from EMC and software from VMware. But, he says EMC selling VMware's products is like a parent selling their child's Girl Scout cookies. "Of course EMC wants people to use VMware's cloud services," he says. EMC tries to keep sales in its family of businesses if possible, he says.
One issue with EMC backing VMware's public cloud, he says, could be what it means for EMC's other partners, particularly those that offer cloud products.
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