Security is another key facet, as it is now not just a legal concern, but the loss of data can be catastrophic for brand identity, and therefore the company as a whole.
Most importantly, Brave New IT is about being a Swiss Army knife -- it has to be optimised for the development and delivery of all apps -- from the traditional, client-server applications through to modern cloud native apps -- all running on any device, and securely.
"To truly transform, and keep up with the expectations of business, IT must face these challenges and uncertainty with a bold and decisive attitude, and make thoughtful, calculated moves to a new model of IT," he said.
VMware believes that we are at the same point with the Software Defined Datacentre and Networking that we were 15 years ago with virtualised compute. That means customers want to be able to access their data and action it on any end device, from a laptop or tablet, through to a smartphone and eventually their cars, or other Internet of Things based tech.
VMware launched vCloud Air locally in April this year, and Steppat took the time to lay out some of the company's big successes here, and in overseas markets.
He used the example of United Airlines in the US and how it embraced mobility to achieve its outcomes.
"One of the biggest costs to airlines is weight. What does weight equate to? Fuel cost," he said.
"We looked at the cockpit, and flight manuals. Lots of lots of flight manuals. Kilos of documentation. How did we optimise that one? We stuck an iPad in the cockpit in the flight bag, and we digitised all the flight manuals. It was a significant cost saving."
The flipside of that can be just as costly. Availability is another key attribute that end users often forget -- part of hedging risk.
"United Airlines had an outage, and 49,000 flights were grounded, due to a system glitch. Those aircraft were delayed for 81 minutes, the whole fleet. That's $81 dollars per minute downtime. Do the maths of that one -- at the end of the day, the company had lost $32 million."
The key focus is that this new world of IT has to go beyond simple implementation and 'lights on' IT, and focus on innovation to get that competitive edge.
Medical technology company Medtronic has used VMware's Cloud based solutions to get response times to emergencies down by 90 percent, US electronics retailer Lowe's gave each staff member an iPhone with an app on it that gave them instant access to inventory availability, merchandise details, and pricing information -- effectively cutting response time down to zero for customer enquiries.
Sign up for CIO Asia eNewsletters.