The stats aren't all fun and games, though: Swensson said that the data would also be made available to the teams at the NFL working on health and safety initiatives. He couldn't give specifics about what those initiatives are or how they could be helped by the statistics, but having data about a player's actions on the field should at least provide another data point to understanding what happens with them.
Now that it has solidified its implementation with the NFL, Zebra is eyeing other sports for potential expansion. Jill Stelfox, the vice president and general manager of Zebra's Location Solutions division, said the company is looking into supplying the same solution for college football teams to provide continuity in statistics for students who go pro, along with valuable information for professional scouts.
As for Swensson, he sees loads of potential for integrating high tech tools with football. One of the things he's intrigued by is the idea of using augmented reality through hardware like Microsoft's HoloLens to provide fans in the stadium with more information about the game that's going on in front of them.
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