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DEMO 2011: New mobile apps that are good for business

Shane O'Neill | March 2, 2011
Startups presenting mobile technologies at DEMO Spring 2011 unveiled platforms that breathe new life into voicemails, turn one smartphone into both a work and personal device, and give non-developers tools to build their own mobile apps. Here are four new mobile products that merit attention from enterprise IT.

Bizness Apps is another do-it-yourself app startup that helps those without any programming knowledge to create, edit, customize and manage their own iPhone and Android apps and then publish them to iTunes or the Android market. As the product name says, Bizness Apps' target customers are small businesses such as restaurants, fitness centers, law firms and real estate firms.

The monthly fee for the app is $39.99, and there is no setup fee or contract.

Competition: AppMkr, SwebApps, Mobile Roadie

Divide from Enterproid

Enterproid, which won the Qualcomm (QCOM) QPrize competition at DEMO, is a brand new mobile startup founded by executives from Morgan Stanley (MS) and MTV Networks. Its platform, called Divide, helps people set up a personal profile and a professional profile on the same Android device.

Users can switch back and forth between a personal profile containing all their favorite apps (gmail, Facebook, Twitter, Foursquare etc.) and a work profile containing corporate-managed apps like mail, calendar, messenger and tasks. The switch can be done with the tap of a button and entering PIN, but no data can cross the work/personal divide.

There are two cloud-based consoles on the Enterproid site: one for the user and one for a company's IT admin. The consoles present voice, data and SMS usage. Remote wiping of data is available on the console for IT admins if a phone is lost or stolen, but IT can only wipe out business data. Users can remotely wipe their phone's personal data, but not their business data.

Divide is now available in private beta for Android phones and tablets running version 2.2 or greater. It will be offered for free during the beta period, and then on a subscription basis once testing is completed.

Competition: No direct competitors.


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