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Dell looks to transform, connect, inform and protect its customers

Jack Loo | Feb. 5, 2013
The technology bellwether spells out its customer strategy for 2013.

With the "Inform" theme, we will see a focus on big data, storage and analytics. With big data, organisations strive to become decision-making innovators that analyse data strategically to help predict customer behaviour and market demand. In addition, big data will remain a priority as organisations look for scalable environments that can store and analyse large and ever-growing amounts of data.

In the area of storage, the nature of compute and the data centre is changing - customers are faced with multiple, and often competing models of how IT needs to be delivered. Customers increasingly tell us they want their data when they want it, where they want it and how they want it. They find that legacy storage architectures no longer meet their needs. Ultimately, customers want to scale storage environments to any size within their organisation at a lower cost, and continuously protect and optimise their data centre environment.

In the "Protect" theme, we have data protection and managed security services (MSS). Data protection means maintaining access to key data and applications as this becomes increasingly critical to assuring business continuity for customers of all sizes. However, variations in individual data protection requirements - from recovery point and recovery time objectives to operating environments to virtualisation strategies and cost constraints - mean that one solution will not fit all customer needs.

MSS has a strong and growing client base in Asia Pacific, and the outlook for vendor growth and improved services for clients remains excellent. Gartner anticipates that the Asia Pacific market for MSS will continue to grow from 28 to 33 percent annually through 2015.


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