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Dell looks to transform, connect, inform and protect its customers

Jack Loo | Feb. 5, 2013
The technology bellwether spells out its customer strategy for 2013.

Dell remains committed to expand beyond its traditional PC offerings to a plethora of solutions ranging from device to data centre and to the cloud, according to Ho Chye Soon, general manager, Commercial Business, Dell Singapore. He spoke to Computerworld Singapore on what Dell is looking to offer to its customers in 2013.

ho chye soon Dell

1) What issues do your customers face?

There are two common issues that keep customers awake at night. Firstly, businesses are spending too much of their IT budget on powering their data centre and not powering their business. Secondly, customers are want solutions that are helping them innovate versus just keeping the lights on.

2) How are you looking to engage your customers this year?

In 2013, Dell's business strategy will focus on our customers' needs. Our priority is to help our customers drive business outcomes and create competitive advantage through innovative and practical solutions. We remain committed to expanding our offerings beyond PCs to include end-to-end IT solutions from device to the data centre to the cloud and continue with our acquisitions strategy.

Looking ahead, we anticipate our customers' technology priorities as categorised into these four key themes - Transform, Connect, Inform and Protect.

Under "Transform", this means increasing IT agility while lowering costs and this is effectively achieved through cloud computing.

The theme of "Connect" focuses on increasing productivity by enabling the next generation workforce to work securely from anywhere, anytime and on any device.

With "Inform", customers want gain control of their data deluge and use it to drive insights to gain a competitive advantage.

The "Protect" theme refers to protection from organised attacks to everyday behaviours of employees that unknowingly enable cyber theft.

3) Please elaborate on these four themes.

"Transform" is effectively achieved through cloud computing. Cloud computing will continue to be a mainstay of CIOs' agenda as customers are looking for ways to more effectively manage their IT systems and optimise business environments. At Dell, we offer our clients "Open, Secure Enterprise-class Cloud" that helps optimise IT agility, reduce cost, improve speed to market and provide solutions for a mobile workforce.

Under the "Connect" theme, a trend that is here to stay is the consumerisation of IT. Many organisations have been utilising non-standard devices for many years due to shrinking budgets and their willingness to support these devices in the workplace. Bring- your-own-device (BYOD), in particular smartphones and tablets, see a higher rate of adoption in Asia.

Virtualisation is also going to be a key trend in 2013 as organisations look to manage operations and distribute virtual workloads across the data centre more efficiently. With virtualisation, businesses can increase their ability to: 

  • Meet evolving business environments with effective strategies that leverage existing resources.
  • Change and scale the infrastructure to support your business needs, without rip and replace.
  • Provide streamlined test and development environments that are adaptable and configurable.
  • Enable fast resource provisioning and workload balancing for servers and your personnel.
  • Provide support for affordable business continuity strategies.


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