“Today our entire process from managing employee and client information to our core scheduling system is all being run within the Salesforce platform,” he says.
By February 2017 – coinciding with the introduction of the CDC model – Kincare will complete the final piece in its strategy to run a ‘wall to wall’ single platform and deploy FinancialForce finance software.
Getting products to market faster
Being on a single cloud platform will enable Kincare to create bundled products for customers and take them to market a lot faster, says Barrientos.
“For instance, in summer, [a client] may need a mowing service, they might be more mobile so we might have a summer bundle that suits their needs and those bundles can be done by area, region, or state or across the board,” he says.
“In the past, we have not been able to do that.”
Barrientos added that once Kincare’s website is completely integrated with the financial system, clients will be able to manage their services and bills online.
Meanwhile, Adobe Marketing Cloud is being used track how clients interact with the organisation, allowing it to offer digital content to particularly groups of people. Adobe Social is used to manage social media channels – Facebook, LinkedIn, and Pintrest – to identify and react to promotions being run by competitors.
Barrientos says the aged care industry is getting more competitive with new players entering, including some that do not operate in the market at the moment.
“The key for us is to provide a service that is price-competitive and scalable while offering a service that is consistent,” he says.
“A lot of players in this industry have chosen a route to select an off-the-shelf product as opposed to an [integrated] platform. The challenge with that approach is you are in the same boat as everyone else … and they are always hamstrung by the systems that they have got.”
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