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Cloud service partnerships could boom in 2013

Brandon Butler | Jan. 14, 2013
Cloud service providers will seek out partnerships to offer a wider breadth of services that customers are increasingly demanding, a new report from research firm Current Analysis predicts., considered by many as the leading software as a service (SaaS) provider, has an exchange as well for running applications -- analytics, marketing, collaboration -- on top of or alongside's customer relationship management (CRM) tool.

DeCarlo expects these partnerships to continue to evolve in 2013 as customers demand services from their providers and companies realize they can better serve users through partnerships with other companies.

So should end users wait for vendors to iron out their partnership strategy before jumping into the cloud? DeCarlo says each organization is different, but generally speaking many of the partnerships being made now are about next-generation capabilities for the providers. "The fact these companies are pursuing partnerships does not indicate a problem with their service," she explains, "in many cases they're getting ahead of future customer demands. It's really a normal evolution of the market."


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