"Now virtually anyone in the organization can design a mobile application," said Juusola. Problem is, they may not always consider factors IT would, such as security, which is why IT must develop a trusted relationship with the business side and be seen as a partner and an enabler to its application dreams, rather than a hindrance. And it's set to be a growth area. While only 18 per cent of organizations have launched a mobile application, 15 per cent have one in development and 55 per cent are in the evaluation phase.
Around social media, Juussola said a major shift is taking place in the way we search. In 2008, indexed search such as Google was dominant, accounting for over 90 per cent of Web searches. Today that figure has dropped to 50 per cent, and continues to trend down.
"We've gotten so inundated with junk, it's hard to find the good information you want," said Juussola. "Google stripped-out all the personalization for a standard approach, and it's not that great an experience on a smartphone."
What's taking its place? Social-based search. People are turning to Facebook, Twitter and other social platforms for more and more searches. Instead of searching Google for Thai restaurants in Toronto, for example, they'll leverage their social networks for recommendations.
"Consequently for organizations, investing all your time in search engine optimization doesn't make sense anymore," said Juusola "You need a social media monitoring platform."
The combination of social and mobility is leading to a huge increase in the unstructured data an organization has to deal with, leading to the final major trend: big data. Legal and regulatory requirements mean much of that data has to be held onto for a period of time, and Juusola said tools such as predictive analytics can help organizations drive better business decisions by leveraging that data.
Follow Jeff Jedras on Twitter: @JeffJedrasCDN.
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