In 2016, the industry is seen as entering the DX-era. Businesses and entire industries are being disrupted by organisations that are successfully leveraging third platform technologies to offer improved digital services. Consequently, according to IDC, 60 percent of the APAC top 1000 enterprises will have DX at the centre of their corporate strategy by the end of 2017. To execute upon a successful digital transformation initiative, many companies will seek support from cloud vendors. Cloud technologies can help companies effectively introduce and optimise digital experiences for their customers, in order to compete successfully in the future landscape.
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