"[European businesses] are worried about it - they believe that they can comply, they just worry about the level of effort required to do that compliance, and they are saying why can't we outsource that to the cloud providers that are specialising in building specific programmes for that and gaining and seeking the appropriate accreditations."
Sebastien Marrote, vice president EMEA Google Cloud, said that the cloud provider also has a global team of regulatory specialists that are working on compliance. He added that the attitudes to storing data in the cloud have changed over recent years, and European businesses are increasingly aware of the security advantages offered by large cloud providers.
"The conversation we had with customers a few years ago, they were really scared of moving to the cloud because they thought it was just not safe and that data was much safer on premise," he told Computerworld UK. "Now it is totally the other way around, one of the key drivers for these companies to move to the cloud is because they believe it is much safer to store their data in our infrastructure facility which is so highly secure, with all the investment we are doing."
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