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Citrix revitalises enterprise offerings, broadens partnership with Avnet to cover ASEAN

AvantiKumar | June 6, 2016
Citrix's Mark Micallef said the move is in tune with an expanding ASEAN enterprise services market, one driven by digital transformation.

Avnet Citrix Extend Partnership 

Photo - (From left) C.K. Hau, Product Manager, Avnet Technology Solutions Malaysia; Chiew Yue Lam, Country General Manager, Avnet Technology Solutions Malaysia, Mark Micallef, Regional Vice President, Citrix Asia; Jamie Lim, ASEAN Channel Director, Citrix Asia and Wendy Kho, Country Manager, Citrix Malaysia.


Cloud computing services company Citrix has officially appointed that IT solutions distributor Avnet Technologies Solutions (Avnet) will now distribute its enterprise services throughout the ASEAN region.

Citrix Malaysia's country manager Wendy Kho was present during the partnership announcement during which Citrix Asia's regional vice president Mark Micallef said the move was centred on Citrix's revitalised offerings, which include virtualisation, mobility management, networking and file sharing solutions.

Under the agreement, Avnet will now deliver end-to-end solutions to the ASEAN channel featuring Citrix Workspace Services (virtualisation) and NetScaler (networking), as well as new, high growth technologies; enterprise mobility; and ShareFile (secure file sharing). The appointment is an expansion of Avnet's existing Citrix distributorship in the region in Australia, India and Malaysia.

"Avnet brings a wealth of technical expertise and impressive market coverage, across ASEAN that will benefit and strengthen our partner network. Avnet's strong investment plan with Citrix and regional footprint will help us reach into new markets, enabling our partners to better capitalise on new opportunities. Ultimately this allows Citrix technology to support more customers with their business needs," said Micallef, adding that enterprise mobility "is one of the fastest-growing markets across the Asia Pacific region."

Avnet Technology Solutions Malaysia country general manager Chiew Yue Lam said: "The local market is ripe for more in-depth business workflow transformation initiated by mobility, and this attests to the IDC Enterprise Mobility MaturityScape findings released last year, where companies put greater emphasis in mobile deployment and the use of internal mobile applications."

"Ample opportunities lie ahead for businesses, as well as Avnet to innovate in the Malaysian market, and we are glad to be collaborating with pioneering mobility solutions provider like Citrix to grow the enterprise mobility trend in this country,' said Chiew.

IT industry transformation

 Commenting on the collaboration, Bennett Wong, Avnet Technology Solutions ASEAN's vice president and general manager, said, "Today's IT industry transformation is prompting ASEAN enterprises to revaluate their businesses to ensure their investments deliver rapid returns, support overall business strategy and meet expectations of all parts of the business."

"Citrix technologies are tightly aligned with Avnet's robust solutions portfolio and enable partners to use shifting market dynamics to their advantage as they engage with their customers on new opportunities for growth. We will closely work with our business partners to tap into the tremendous opportunity in virtualisation, mobility, networking and file sharing, particularly in the midmarket segment, across the region," said Wong, adding that Citrix technology catered to the needs of both cloud operators as well as large enterprises.

The partners added that "as companies begin to fully realise the benefits and advantages the cloud offers, Avnet and Citrix anticipate accelerated adoption and will continue to offer both cloud, on-premise and hyperconverged options to cater to varying needs and preferences of customers."


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