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CIOs 'must engage with marketing teams' or face shadow IT

Derek du Preez | March 11, 2013
Most CIOs interact with finance, minority with marketing says Forrester Consulting.

According to Walters, Taylor Wessing is pursuing the cloud where it can. He argues that IT departments just need to ensure that the correct security is in place, contracts are in order and that they understand where the data is being stored.

He also believes that the biggest challenge in addressing this engagement problem is changing the IT department's brand from a 'break-fix operation' to a 'value adding service'.

"I've experienced in previous roles where you feel like the GP at Sunday lunch - everybody stares around at each other in business meetings trying to find out who has got an ailment. That perception change is a difficult one," said Walters.

"However, IT needs to get involved in business meetings, make sure that they are there and they are seen. They need to sit and listen to what these departments do in the business, research the lines of business, find out what their day job is."

He added: "You need to get the IT team interested in what goes on in the business."


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