Service providers face a unique and changing set of challenges when looking to engage their customers. Unlike marketing a physical server or other types of managed services, service providers need to be able to clearly explain the variances between private, public, and hyrbrid cloud solutions and be able to help customers identify the best solution for their needs. This requires service providers to have a clear understanding of their customers' workloads and demands, performance expectations, compliance requirements and budgets.
At NetApp we have specific programmes and initiatives designed to help our cloud partners deal with these challenges. These programmes enable our partners to leverage different NetApp technologies to that they can build high quality and differentiated cloud services that meet the demands of enterprise customers. We also work in sync with our distributors to help service providers manage and recruit resellers to distribute their cloud services more effectively.
Where is NetApp's place in the ecosystem of cloud technology and solution providers and what is it doing to ensure its customers derive top dollar ROI from their cloud investments today?
At NetApp, we have a cloud charter designed to help our cloud partners leverage our technology to build enterprise grade cloud services that meet the demands of the market.
Our Clustered Data ONTAP operating system continues to be the choice storage platform for cloud computing. Clustered Data ONTAP offers great storage efficiency features such as data duplication, cloning, compression, and thin provisioning that enable both service providers and enterprise customers to enjoy significant savings through their cloud storage infrastructure. It also affords non-disruptive operations that enable unprecedented levels of service availability to users and comes with a secured multi-tenancy feature that provides high levels of security without compromising on the flexibility of cloud services being offered to customers.
Our ultimate aim is to enable our cloud partners to build services based on technology that enterprise customers are already familiar with. Enterprises that want to embrace the cloud will continue to need security, governance, compliance assurances and data management and NetApp enables service providers with innovative technologies and solutions that help them build robust cloud computing solutions that are relevant and market ready.
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