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CEO of Spark Digital talks company rebrand

Sathya Mithra Ashok | Aug. 12, 2014
"August 8th wasn't the start of the journey; the journey started some time ago," says Tim Miles, CEO of Spark Digital.

Our three-year target is a combination of transformation and revenue targets. Some of the initiatives we have are revenue related, because when we do something better we will win more business. And some of the things that we are doing are more related to efficiency. If we automate here, then we can provide a better service and we might not need as many people. So it is a combination of both.

Q: Even as you streamlined your people, have you also been involved in selective hiring to add particular skill sets?
TM: Yes, we have changed our skill sets over the last 18 months.

One of the things we did, as part of deciding on what we are going to stand for, is we also looked at the things we did in the market and asked 'what are we not going to do anymore?' It is important to be able to put a line in the sand, because deciding on the things that we are not doing is just as important as focusing on the things that we are doing.

So we exited some businesses. We sold Davanti, a business consulting company. We had a successful training business called Auldhouse, and we sold that. They were good businesses but we didn't think they were ones that we wanted to be in for the long term.

On the other hand, you saw us invest in the areas of Cloud, Revera and Appserve. We took around 200 people onto the payroll as part of that who are experts in Cloud. We have invested in the area of datacentres and operations there. You have seen us invest in areas that are around managed infrastructure and you will see us invest in operational excellence and delivery. Those are the areas that you will really see us focus on. Those are the areas that we intend to step up in and invest in and there are some other areas we have exited out of.

There have been a whole lots of ins and outs but the net result has been reduction.

Q: Will there be any new service offerings from Spark Digital with the change?
TM: I don't feel at the moment that we will be adding to the things that we do. The scope of what we do is pretty broad at the moment and we have just gone through an exercise to be clear about what we want to do and what we are not going to do. I don't see that changing materially.

I can see us making further investments in the areas that we have already committed to. I can see making further investments to port our cloud business, support mobility and support high speed digital networks. The scope of what we are doing is right, but I could see us making more investments against the existing scope.


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