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Case study: vWork relies on the cloud to support customer growth

Sathya Mithra Ashok | June 18, 2014
Scale and customer growth does not scare the small ICT team at vWork, which has tapped the IaaS services of a global provider for business gain

vWork's infrastructure is entirely hosted out of Rackspace in a multi-tenanted model, including a disaster recovery site. The company uses safeguards for protecting its data and restores production data daily to a staging environment. This way the disaster recovery strategy is tested on a daily basis.

The move to Rackspace has helped the small business cut costs and improve efficiency in operations, even as it has picked up customers around the world, including Europe, US and Asia Pacific.

"The only real ongoing cost for our overall ICT investment would be the monthly operation cost of running with Rackspace. We are constantly looking at those numbers based on scaling and user growth.

"We do a lot of modelling to understand the growth that we expect to see. We know that every n number of customers that we add results in requiring more compute resources or storage every x number of years. We run the business like a tight ship and we know that every user costs us a certain amount of dollars and cents. It works well for us. We have modelled that out as far as we can see, and Rackspace will continue to scale nicely to it," says Hoskin.

However, Hoskin cautions that the team constantly evaluates everything it does and invests in to keep on top of the business.

"We are quite an agile business in not just the technology that we use but everything. We are constantly questioning. We are so small that we can't considering anything to be standing still. We are always assessing everything we do. This includes how we host our apps as well as the individual parts of the app," says Hoskin.

Being a SaaS provider means the team has to worry about deploying and productisation on a daily basis and, according to Hoskin, they are still working. The company has made its deployment general enough that it can run on any cloud or hardware provider, and has optimised the deployment such that all a client needs is only a browser or a smart device.

Being a provider themselves, the team values seamless service above all else, and Hoskin believes Rackspace has come out on top through every evaluation cycle.

"Rackspace support is stunningly good. We just find that we can't go anywhere else and get the same level of support. As demand for our product picks up, and our need to scale increases, it is likely we will continue to stay with Rackspace," says Hoskin.


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