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Can VCE be the Apple of the converged enterprise cloud?

Rob Enderle | April 7, 2014
Apple wouldn't be where it is today if it hadn't taken redefined consumer electronics. VCE could very well do the same to the enterprise cloud market. First, it just has to convince companies to 'think different.'

But resistance was often massive. Once one customer announced that he wanted to use Vblock Systems to fix his cost and execution issues, his staff said it wouldn't work. He fought through that. Then his engineers said it wouldn't work. He fought through that. Finally, a series of well-recognized consultants said it wouldn't work. He fought through that &mdash and got rid of them. Vblocks were in service 45 days later, exceeding expectations - but they never would have been there if that customer hadn't been driven to think different.

That's nearly identical to the problems Apple had over and over again.

Enterprises Will Learn to Love IT as an Appliance
Change is scary. As one CIO on a panel said, it's so much easier to focus on a never-ending problem list often created by the very folks that fix them. But we live in a competitive environment - and in technology, there clearly isn't any moment where we can stand still. To advance, we have to be able to move.

One subtle point that really hit me: Every VCE customer says its deployments are fully patched and up to date. This is because the Vblock is a known infrastructure against which patches are tested and, therefore, pushed out without incident. One analyst who follows Cisco couldn't believe this, since so many of his clients are afraid to apply Cisco patches. (Cisco technology is a core part of the Vblock to boot.) Given the massive attacks that target router exploits, and given what happened to Target, security alone could justify the change that VCE drives.

There's suddenly a lot of motivation to think different. Aging systems and processes consuming massive resources, increasingly sit unpatched and exposed, and reduce a company's competitiveness and profitability. VCE, according to its customers, can fix that - but it will require people to think different. Given VCE's near-vertical growth, a surprising number of people finally seem ready to do just that.


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