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Can Dropbox go from consumer hit to business success?

Paul Mah | July 15, 2015
Apple iCloud. Google Drive. Microsoft OneDrive. Box. Dropbox. Hightail (formerly YouSendIt). Online storage services have been a mainstream option for consumers for some time now. But as the business world wrestles with adopting cloud-based collaboration services, can a so-called independent company offer a competitive product to the business-centric offerings by Google (Apps/Drive), Apple (iCloud for Work) and Microsoft (Office 365)?

Specifically, there is no limit to the number of versions that are saved, and versioning does not contribute your account's total storage cap -- which is unlimited anyway. Similarly, there are no time limits on when deleted data can be recovered.

While this feature certainly shouldn't supplant a proper offline backup and disaster recovery strategy, storing multiple versions of a single file can be help users, groups and companies quickly recover from editing mistakes, whether the mistake is noticed hours, days or even weeks later.

Third-party enterprise integration

Dropbox for Business also stands out due to the many third-party apps and services that are built on top of the Dropbox for Business API. The API essentially gives developers access to the members, groups and audit log data for a particular Dropbox for Business deployment.

While there are too many for an in-depth evaluation in this space, a few categories stand out:

  • Data loss prevention (DLP). For organizations that require better tools to manage sensitive data stored on Dropbox for Business, services like CloudLock and Elastica promises enterprise-class DLP with auditing and compliance functionality.
  • Identity management. Larger organizations or those using Active Directory can rely on cloud services such as Microsoft Azure AD or third-party offerings such as Centrify and Meldium to keep their Dropbox for Business managed and authenticated in a seamless fashion.
  • eDiscovery. Integration with industry leading tools (Nuix, Splunk) makes it possible for administrators to respond to litigation, arbitration and regulatory investigations involving files stored on Dropbox for Business. The comprehensive Activity feed data is automatically collected and visualized to help businesses better understand activities related to sharing, devices and security.

Of course, there are also the many third-party apps and services that work perfectly fine with the Dropbox platform without relying on the Dropbox for Business API. For organizations that are already on Dropbox for Business, this translates into usability and flexibility that is not matched by other cloud storage services.

 

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