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Can Dropbox go from consumer hit to business success?

Paul Mah | July 15, 2015
Apple iCloud. Google Drive. Microsoft OneDrive. Box. Dropbox. Hightail (formerly YouSendIt). Online storage services have been a mainstream option for consumers for some time now. But as the business world wrestles with adopting cloud-based collaboration services, can a so-called independent company offer a competitive product to the business-centric offerings by Google (Apps/Drive), Apple (iCloud for Work) and Microsoft (Office 365)?

Dropbox

Apple iCloud. Google Drive. Microsoft OneDrive. Box. Dropbox. Hightail (formerly YouSendIt). Online storage services have been a mainstream option for consumers for some time now. But as the business world wrestles with adopting cloud-based collaboration services, can a so-called independent company offer a competitive product to the business-centric offerings by Google (Apps/Drive), Apple (iCloud for Work) and Microsoft (Office 365)?

To answer this question, we take a closer look at Dropbox, arguably one of the most popular online storage services today, with more than 400 million registered users as of July 2015. Though it went through some security missteps in its early days, Dropbox successfully leveraged its popularity and success with consumers to develop a credible business-grade service -- Dropbox for Business -- that was launched in April 2013.

Despite being priced at $15 per user per month -- compared to $10 per month for Dropbox Pro -- Dropbox says the service now has 100,000 customers around the globe. (Unfortunately for power users looking to make the switch to Dropbox for Business, the plan starts at a minimum of five users. This means that small companies with fewer than five users will have to pay the equivalent of $150 per user, or $750 per year.) So what does the more expensive Dropbox for Business offer over the nonbusiness version of the product?

What you get is more than what you see

To be clear, Dropbox for Business builds off the basic Dropbox offering, which includes strong encryption, support for two-step authentication and the trademark simplicity of Dropbox. In addition, both "personal" Dropbox and Dropbox for Business accounts are supported by the official software clients -- albeit separately; both can also be accessed from the Dropbox home page.

This is where the similarity ends. Unlike Dropbox Pro, Dropbox for Business comes with a long list of capabilities that include unlimited storage (available upon request; users are initially allocated 1GB each), centralized billing, phone support and an Admin Console for administrators. The Admin Console is used to access a range of other capabilities and controls endemic only to Dropbox for Business:

  • Transfer files from a de-provisioned Dropbox for Business user into another team member's Dropbox.
  • Initiate a remote wipe of remote Dropbox files on a specific PC or Mac -- when it next comes online.
  • Invite new members, delete existing users or assign admin-levels rights.
  • Enforce mandatory two-step authentication for all Dropbox for Business users.
  • View organization-wide statistics such as the total storage utilized, links created and active devices used (across all platforms).
  • Force an individual or organizational-wide password reset.

Depending on industry vertical, some businesses may be more concerned about the possibility of data leakage due to "over-sharing" or accidental leaks. On that front, Dropbox for Business offers various ways that organizations can tighten the lid with such controls as the ability to limit the sharing of links to external parties, or the joining of shared folders outside of your organization.

 

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