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Box's future lies in developer tools

Blair Hanley Frank | Oct. 13, 2015
Developer platform will 'eventually' generate more revenue than storage.

"I would say that most people will have used Box, but [won't] even know that they have," he said.

If that comes to pass, it has the potential to be a much larger market opportunity, especially since Box faces less intense competition providing developers with a content services backend platform compared to the cloud storage market.

All of this comes as Box has been trying to weather the challenges of being a public company. Right now, shares of Box are trading well below the company's closing price after its initial public offering last year, and investors have grown increasingly concerned with the company's seemingly consistent inability to turn a profit.

Offering these services to developers could pay off in a big way in the long run, but that requires a lot of companies to start using Box's platform. App development is rarely a quick process, which means it will likely take quite some time for Box to see massive revenue growth from it.

There's also the matter of a potential acquisition. Patel said that the company thinks it can do best by staying independent, but a platform offering like this one could make it an attractive purchase for a cloud platform provider like Amazon or Microsoft that's looking to differentiate its services.

 

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