The British Academy of Film and Television Arts has chosen Rackspace's public cloud to host its online services, allowing it to deal with spikes in website demand during awards season.
The not for profit organisation now runs the majority of its external websites on Rackspace's open standards-based cloud platform, including its Awards night site, which had struggled to deal with increased traffic in the past.
"Where previously our site has occasionally underperformed during peaks in traffic, we're pleased to say that we received 100 percent uptime during our busiest season of the year and the excellent support we received from the Rackspace team was a huge reassurance on Awards night," said Kevin Price, BAFTA's chief operating officer.
"After switching to Rackspace, busy periods such as during the 2014 British Academy Film Awards and Games Awards were a great success."
BAFTA also expects to save on costs by utilising lower capacity servers for most of the year - replacing its 24GB physical servers with 8GB hardware run by Rackspace. The cloud hosting firm provides manual monitoring of demand, allowing it to quickly allocate capacity during peak times.
BAFTA now plans to move the remainder of its online services onto Rackspace's cloud this summer, including its central bafta.org website, which is currently being redeveloped.
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