As part of this strategy, AWS has added to its migration services to make it easier for customers to migrate from legacy solutions to AWS.
These updates include the addition of AWS Migration Competency to its Competency Program, the AWS Application Discovery Service, a new feature to accelerate Amazon S3 data transfer and a larger Snowball appliance that will be available in more regions.
“These added features aim to entice potential AWS customers to migrate to AWS from their current legacy solutions,” McGrath added.
Analysts are also in agreement that for AWS to drive more IaaS revenue through its marketplace, independent software vendors (ISVs) will play a crucial role in extending AWS’ Cloud offerings and global reach.
Currently, AWS’ Marketplace consists of more than 2,700 offerings from 925 ISVs, with the vendor recently opening product registration to European Union-based ISVs, even if the ISV does not have a U.S.-based entity.
As McGrath explained, the update will expand the AWS Marketplace by allowing smaller EU-based ISVs the opportunity to make their product available to a larger customer base, and will help drive even more AWS IaaS usage through the marketplace.
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