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AWS, Microsoft and Google take different paths to the cloud

Clint Boulton | March 6, 2017
CIOs concerned about betting too heavily on a single vendor for cloud services hear pitches from the industry’s leading vendors.

Althoff said such projects, which also include working with automakers such as BMW and Renault-Nissan on cloud capabilities that support semi-autonomous cars, are examples of digital transformations. Such transformations tend to target product lines, reinventing customer engagement, optimizing operations or improving employee productivity. CIOs biggest challenges? Going from their "as-is” to their “to-be" states, Althoff said.

“It may seem like it’s hard to dream forward on the new big idea – the to-be frame – but it’s actually harder to think about where you are right now and how you get from as-is [to] to-be,” Althoff said.

Google's secret sauce

Google’s cloud business lags AWS and Microsoft, but the search company owns the best technology to win more market share in a young but growing sector, said Diane Greene, senior vice president of Google Cloud. She said Google’s data centers and data management and machine learning technologies are among the best in the business.

Diane Greene, senior vice president of Google Cloud,
CIO.com. Diane Greene, senior vice president of Google Cloud

“Ninety-five percent of the data is not in the public cloud yet but it is happening quickly and our customer engagements are ramping very quickly,” Greene said. “Thank goodness we’re not behind on the technology front.

Google, Nvidia and several startups are creating new semiconductor architectures to handle the real-time computational requirements associated with machine learning and artificial intelligence.

Google’s chip, the Tensor Processing Unit, is designed to accelerate Google's TensorFlow machine learning software, which powers search, Google Maps and other capabilities. The company says that these processors provide an order-of-magnitude improvement in performance per watt.

Google has inked a $2 billion deal with Snap in addition to deals with Coca-Cola, Spotify, Zulily and Evernote.

 

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