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Apple's storage strategy: Clear, not cloudy

Gregg Keizer | June 10, 2014
It's all about selling more iPhones, more iPads, more Macs, not beating Dropbox

But to gauge Apple's success in the cloud with a check box comparison against competitors is simply wrong thinking, according to Dawson.

"To suggest that Apple needs to make ... any product cross-platform in order to succeed is to get things exactly backwards," Dawson wrote last week on his blog. "Apple doesn't make hardware to be successful in [say] messaging; it makes a messaging product to be successful in hardware. Apple isn't fighting the messaging [or cloud] war. To the extent it's fighting a war at all, it's fighting an ecosystem war, and so far it's winning."


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