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Amazon wants companies to get onto its cloud using new services

Blair Hanley Frank | Oct. 8, 2015
The most surprising of all them all is a new Snowball storage appliance.

Database migration

While Snowballs will help users get large amounts of data into S3, Amazon also launched a new Database Migration Service preview that helps companies securely migrate data from commercial and open-source databases to AWS. In an interesting wrinkle, the service is designed for both homogeneous migrations like sending data from an on-premises Oracle database to one running in Amazon's cloud and heterogenous migrations, so companies can, for example move a SQL Server database over to Amazon Aurora database.

To help with those transitions, Amazon also has a new Schema Conversion Tool that lets companies migrate between different database engines. The migration service is also capable of handling continuous replication between databases, so that companies can push changes from an on-premises database up to Amazon's cloud or reverse that process. 

The news comes over a year after Amazon acquired Amiato, a company that operated a service for getting NoSQL databases into Amazon's Redshift database service. Migrating databases in this way is particularly important for Amazon, which is continuing to develop and push new products for its Relational Database Service. The company announced Wednesday it now supports the MariaDB open-source database, and Jassy said that its recently launched Aurora database service has overtaken Redshift as AWS's fastest-growing product. 

"By the way, I don't have a conversation with a customer these days without them asking about Aurora," he said.

In addition to all of Amazon's technological plans, the company is also working with consulting firm Accenture on a new AWS Business Group that will help companies migrate their applications and develop new ones on Amazon's cloud. Accenture will also expand its Insights Platform to integrate data and analytics capabilities from AWS.

All of this adds up to a cloud services platform that's well-situated to pull in more companies, which is important if Jassy is to fulfill his vision of getting most computing workloads onto the public cloud within the next decade.

 

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