Part of the reason AWS is pursuing the storage market so enthusiastically could be that it provides a way for the company to sell related services such as those for analytics, since the customer's data is already parked there. "The storage vendors have had these huge margins for awhile, the cloud vendors can come in, provide value and make money on other services," Baltazar said
EFS was one of several new and updated services Jassy introduced during his AWS keynote. The company also launched a new machine learning service, and it announced the general availability of its AWS Lambda, a service for running highly synchronous applications.
Amazon also announced the general availability of its EC2 container service, for running and managing Docker virtual containers.
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