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Amazon helps Malaysia's Astro to digitalise operations

Anuradha Shukla | April 27, 2017
Incorporating a cloud- and mobile-first analytics-driven approach will enable Astro to accelerate innovation in pursuit of new personalised experiences for customers across all ages.

 

AWS cloud computing services and AWS Professional Services will enable group-wide digital and business transformation of Astro Malaysia Holdings Berhad and its group of companies (Astro).

To this end, Astro has signed an agreement with Amazon Web Services, Inc. and its affiliates (AWS).

Astro is in 71 percent of Malaysian households and growing. About 21 million family members across 5.1 million homes are using an Astro service.

Incorporating a cloud- and mobile-first analytics-driven approach will enable Astro to accelerate innovation in pursuit of new personalised experiences for customers across all ages.

"Our collaboration with AWS comes at a critical time, as we prepare ourselves to serve the next generation of consumers through products and services that best suit their needs," said Dato' Rohana Rozhan, Group CEO, Astro. "We will accelerate our ability to innovate, speed up time-to-market for new and improved services, and adopt game-changing technologies where appropriate."

 

Hosting library titles

Astro is leveraging the Amazon Simple Storage Service (S3) to host more than 23,000 on-demand current and library titles for their connected set-top boxes and over-the-top (OTT) video streaming products.

In addition, they use Amazon Elastic Compute Cloud (EC2) with more than a thousand compute instances running on a daily basis.

Amazon CloudFront enables them to deliver close to 2 petabytes of content every month from the content delivery network.

New services in video OTT and e-commerce services, like Go Shop in Malaysia and Singapore, operate on AWS infrastructure. Legacy back-end applications are also being aggressively migrated to the AWS Cloud.

"We are thrilled to be working with the Astro team in their transformation journey to create innovative new services. This will enable them to capitalise on the emerging opportunities quickly and improve speed-to-market for new products," said Nick Walton, Head of ASEAN, Amazon Web Services.

 

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