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Agents of Change: VMware

Jack Loo | Jan. 30, 2013
Singapore’s IDA unveiled its Infocomm Technology Roadmap outlining nine technology trends that will shape the future. We asked various enterprise IT heavyweights for their perspectives on the Roadmap, and next up, we have VMware.

Socialcast embeds a social layer into applications businesses use every day where key activities and interactions are captured into a searchable online workspace used by employees to stay connected. This brings forth a more collaborative and connected enterprise with improved efficiency by cutting down the need to search for information.

Socialcast also offers enterprise-class privacy protection with SaaS deployment, giving IT the flexibility and control over the platform. Its real-time analytics and community tracking also helps identify key influencers and prevent any misuse.

In a global company like Royal Philips Electronics (one of VMware's customers), the challenge was to create a culture where all their employees all over the world could feel and work like a cohesive team with shared goals despite the geographic and time differences. With Socialcast, Philips empowered their teams to actively engage within a community, driving innovation through the exchange of ideas, providing access to project details and alignment of goals.

As a result, Socialcast for Philips:

  • Increased its community from 7,000 to 40,000 members
  • Promoted global collaboration and real-time interactions where questions asked anywhere in the world, receive answers in minutes
  • Allowed managers to interpret community dynamics and trending topics
  • Opened opportunity for crowd sourcing activities that generated ideas for aligning people with purpose


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