In 2012, we saw greater awareness of the advantages brought about by Big Data analytics, with both the businesses and general ecosystem having gained greater awareness of the environment in which they operate, work and live in. This awareness will likely drive adoption rates in the year ahead, as Big Data continues to be an area of focus for organisations, particularly with Asia Pacific leading globally with 1.5 zettabytes of cloud traffic generated annually by 2016. Business leads will look to data analytics to stay ahead of the competition through deriving greater business insights and making real-time, impactful decisions.
At the same time, 62 percent of the digital universe will be attributable to emerging markets by 2020. As more Singapore companies attempt to seek a foothold in emerging markets such as Indonesia and Myanmar, we can anticipate the demand from local organisations to comprehend these markets better through data analytics.
One Big Data customer of EMC is Jaguar Land Rover. Before the Big Data era, crash testing were largely carried out by the automobile industry on dummies, cadavers and animals etc. These physical tests were not only elaborate to orchestrate but were often not reliable as well. With Big Data and computing, these crash tests have since been replaced by virtual simulation.
For the simulations to be both efficient and accurate, there was a need to improve and streamline the processes and deliver actionable analysis to the manufacturing teams. EMC is helping Jaguar Land Rover achieve this by collaborating and iterating across massive amounts of detailed data, and streamlining the workflow to a single file system and point of management for more accurate crash testing.
We are going to continue our efforts to broaden the mid-market space. This will see us taking on a more aggressive approach in developing our partnerships with our channel partners to extend the benefits of cloud computing to companies in this segment. We hope to ease their technology adoption process in order to enjoy cost and operational efficiencies amid a fairly cautious economic growth expected by the government in 2013.
2013 will likely witness the industry exploring exciting opportunities that Flash technology opens up. I foresee Flash technology to be a driver of larger IT initiatives from virtualisation to cloud computing - and combined with the use of software, organisations of varying scales will thus be able to tap on this technology to maximise efficiency, performance and cost effectiveness.
External support such as schemes and grants from the government will also shape and influence cloud computing adoption rate. Last year, we saw the government roll out initiatives such as the Productivity and Innovation Credit (PIC) Scheme, G-Cloud project and Next Generation Nationwide Broadband Network etc.
Sign up for CIO Asia eNewsletters.