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Agents of Change: Acronis

Jack Loo | Jan. 24, 2013
Singapore’s IDA unveiled its Infocomm Technology Roadmap outlining nine technology trends that will shape the future. We asked various enterprise IT heavyweights for their perspectives on the Roadmap, and next up, we have disaster recovery and data protection specialist Acronis.

For many companies, managing, backing up and protecting data is still not an easy task.  IT departments are managing increasingly complex environments. We did a global survey of 6,000 IT managers early this year and the result shows the vast majority agree their greatest challenge is moving data between physical, virtual and cloud environments. Yet the survey found that most businesses are still failing to consolidate their backup and disaster recovery tools to address this challenge.

Many organisations are "hoarding data" - they might need it one day. For many, the first step is an increase in storage capacity and therefore optimisation of storage to reduce costs becomes more important.

Big data is too big to protect through conventional backup methods, storage snapshots, replication and tiered disk and tape systems are being considered these days.

One of Acronis' customer, a multi-media production company frequently exchanged media files between its offices where they are modified or localised according to the customers' needs. These practices have led to a great deal of duplicate data scattered throughout the company's worldwide IT infrastructure. Because most of the files are media files, these duplicates consume large amounts of storage capacity and have caused the company's storage costs to increase significantly. 

With Acronis Backup & Recovery deduplication function, the company reduced redundant data by 300-500GB daily. This allowed them to more effectively manage their storage growth. The company was able to cut down the large number of redundant images, video clips, music and audio clips while still maintaining unrestricted access to those media files for anyone that needed them.

Cloud Computing

Cloud storage has become a reality. The first generation of cloud development addressed the nuts and bolts of virtualisation, application mobility and hardware optimisation.

The new paradigm of the cloud is availability, access and assurance. A Forrester study has already found that companies can cut costs as much as 74 percent by storing data in the cloud. And, this is only the beginning. 2013 is about making sure the cloud is ready to help sustain your organisation's data storage.

Acronis Backup & Recovery Online is a fast, secure and cost-efficient offsite data protection service. This subscription service, when used in conjunction with Acronis Backup & Recovery 11.5 Advanced Platform, offers the benefits of a dedicated remote data centre providing backup and recovery redundancy without the high price tag.

In addition, there are plans to look for a partner in Singapore to establish the cloud services in a data centre for the Asia Pacific region. Driving the cloud solution will be a very innovative storage management technology that will reduce the cost of storage by more than 90 percent, enabling us to offer cloud services at a very competitive price. We are targeting to launch the service in 2013.


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