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Adobe powers Great Eastern’s digital strategy

Nurdianah Md Nur | July 15, 2013
Adobe Marketing Cloud provides Great Eastern with a fully integrated platform with systems that could work cohesively across the company’s various digital marketing platforms.

Great Eastern, an established life insurance group in Southeast Asia, has today announced that it will be implementing Adobe Marketing Cloud to power its customer engagement and service strategy.

Adobe Marketing Cloud was chosen as it provided a fully integrated platform with systems that could work cohesively across the company's digital marketing platforms. The company currently deploys mobile apps, online marketing, websites and social media.

The five digital marketing solutions under the Adobe Marketing Cloud are: Adobe Analytics, Adobe Target, Adobe Experience Manager including Scene7, Adobe Media Optimizer and Adobe Social.

With the implementation of Adobe Experience Manager, Great Eastern can deliver relevant and targeted content to its audience, while optimising its multi-channel outreach.

"The objective is that each single individual receives highly relevant information, allowing for an even stronger relationship and more satisfied customers," said Veronique Meffert, Great Eastern's head of group digital marketing.

The Adobe Media Optimizer delivers cross-channel ad management, optimisation and forecasts across search, display and social media campaigns for peak return on investment. With it, Great Eastern can analyse the performance of its online advertising campaigns "in real-time to adjust accordingly and optimise its strategy", said Meffert.

Great Eastern will also be using Adobe Social to manage and optimise their latest campaign on Facebook, the Live Great Challenge. Launched today, the campaign encourages consumers to make small lifestyle changes which will eventually have a big impact on their general well-being.

"Our investment in Adobe's comprehensive digital marketing solutions, driven by the data analytic capabilities, will provide us a key competitive advantage and usher a new era of customer interaction," said Chris Wei, group CEO of Great Eastern Holdings.

According to Stephen Hamill, director of digital marketing Southeast Asia at Adobe, Great Eastern is Adobe's first customer globally to implement all five digital marketing solutions in one agreement. 


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