4. It helps Docker capture a larger segment of new users
Hand-in-hand with the growth of Docker as a technology we've seen the growth of Docker as a company and a brand name. Between outside acquisitions (not only Tutum but Socketplane, Kitematic, and Unikernel Systems) and internal development, Docker's lineup has mushroomed.
The result: Someone coming into the Docker ecosystem for the first time in 2016 will be faced with far more reasons to use the Docker-branded portions than someone who came in this time last year. There's more of it, for one, and it covers many more use cases, scenarios, and pain points.
This is all by design. If the Docker technology is a growth market -- all signs show it is -- it behooves Docker the company to capture as many of its new users as possible and as early as possible, and to present them with items worth paying for.
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