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10 Cloud Security Startups to Watch in 2014

Jeff Vance | Jan. 15, 2014
The market for cloud security tools is expected to grow significantly in the coming year. Here are 10 cloud security startups that could help boost cloud adoption in 2014 and beyond.

Customers include Deloitte, Thomson Reuters, Aberdeen Asset Management, and Vodafone.

Competitive Landscape: The main incumbent competitors are Oracle and CA Technologies. There are also a number of startups in this space, including OneLogin, Okta, SecureAuth and several others.

6. MyPermissions
What they do:
Provide a service that helps users manage, control, and monitor which apps and websites have access to their personal information.

Headquarters: Tel Aviv, Israel

CEO: Olivier Amar, who was previously the VP Marketing at GetTaxi and Toyga Financial.

Founded: 2012

Funding: The company has raised a $1 million seed round led by 500 Startups, lool Ventures and 2B Angels, with participation from Plus Ventures and angel investor Robby Hilkowitz.

Why they're on this list: Every time you sign up for a new online service, you're asked for personal information -- information an attacker could use for identity theft. For instance, Facebook recently revealed that there were over 850 million third-party connections performed with Facebook connect.

Meanwhile, 82 of the top-grossing iOS apps use some form of social connect to validate users, and 63 of the top Android apps do the same.

MyPermissions mobile and web-based solutions monitor users' personal information and provide alerts to users when apps or services try to access pieces of their personal information (photos, financial information, location data, etc.). The solutions also allow users to review what permissions apps and services have access to, so they can decide to allow or deny the app that requested permission to do something along the lines of posting on a users' behalf, accessing their contacts, or using a personal photo.

Business customers include,, Sytlemarks, and Any.DO.

Competitive Landscape: Competitors include and Privacy Choice.

7. Netskope
What they do:
Provide cloud application analytics and policy creation tools that "eliminate the Catch-22 between being agile [and being] secure and compliant by providing complete visibility and enforcing sophisticated policies in cloud apps."

Headquarters: Los Altos, Calif.

CEO: Sanjay Beri. Prior to Netskope, Beri was the GM of Juniper Network's secure access and mobile business units and led the company's India office. Before that, he co-founded Ingrian Networks, which was later acquired by SafeNet.

Founded: 2012

Funding: The company is backed by $21.4 million from Lightspeed Ventures and The Social+Capital Partnership.

Why they're on this list: The last obstacle to the mainstreaming of public cloud services is trust. If organizations can't trust a third-party providers' security policies and data protection practices, growth will be slow. Once cloud security is on par with traditional security, adoption will spike dramatically.

Netskope argues that cloud apps have already hit a tipping point in the enterprise. While IT has ownership or stewardship for some cloud apps, employees are now more empowered than ever to go outside of IT and do it themselves, creating the whole Shadow IT problem.


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