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Hubert Yoshida : Technology Innovation places HDS Ahead of Competition

Yogesh Gupta | Jan. 24, 2013
Hubert Yoshida VP and CTO, HDS, foresees a definite influence of the evolving tech landscape on CIOs and channel partners.

Hubert Yoshida VP and CTO, HDS, foresees a definite influence of the evolving tech landscape on CIOs and channel partners.

Big data's perceived to be the next big thing by most vendors but it is far from mainstream adoption in Indian organizations. Do you have a strategy to stay ahead?

Yoshida: When people talk about big data they often jump to analytics. But one needs to first build the infrastructure to support that volume, velocity and variety of data. HDS builds this infrastructure, a lot of it around virtualization which is executed dynamically. Infrastructure also means converged solutions as provisioning needs to be done quickly. Our strategy remains infrastructure, content, and then the information bit.

We believe that we have an edge as a part of Hitachi Limited. Verticals determine the information required. Hitachi is in transportation, construction, power and healthcare to name a few. From their standpoint and vertical focus, they have developed programs and applications to extract information. They are doing big data analytics, and we are building the infrastructure foundation.

Big data today is mostly built around Hadoop, analytics, data warehouse, datamarts etc. We are implementing applications based on SAP HANA. We also support Hadoop.

CW: According to Gartner the market leader, EMC, has a market share nearly four times that of HDS (at number five) in 2Q12. How would you bridge that massive gap?

Yoshida: EMC does not have servers. We provide converged solutions with common management and the customers see the great value in this strategy. We have always believed in the concept of one management platform for all servers that are managed from one stack. We offer an easy single pane of management to the user now through vCentre. Those are key advantages over the current Vblock and VCE type solutions which need separate management for each element of the stack.

'File and content' is big plus as no vendor has that capability. We have object-based storage and our content store is unique too. When you compare it with Centera, they might have the first mover advantage but it is not a content-based store. Our 'Open Standards' approach supports more vendors. Organizations looking for more efficiencies, and hence see the value in our enterprise story.

In the last quarter (3Q12), we were among select few vendors that grew, which reconfirms the market acceptance of our strategy around virtualization and file and content.

CW: HP (VirtualSystems), IBM (Puresystems), Dell (vstart) battle in the consolidated architecture or converged infrastructure space. Isn't HDS' Unified Compute Platform (UCP) a late entrant?

Yoshida: We will definitely dent the market mainly, because of unified management. The others are like proprietary management. HDS server in this environment is the only x86 which does LPARs. The blades have PCIE slots to plug in flash cache. Server plus integrated management gives us a competitive advantage.


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